Why I am excited about Cool Cousin
Over the past year, as my wife and I trekked across the globe, I have used the Cool Cousin product, seen the Community grow, got to know the Founders and I recently signed on as an Advisor to the company. With the launch of their decentralized community supported by their token CUZ, I am even more excited about the opportunity ahead.
In
2006, I made one of the best decisions of my life — I moved to San
Francisco, joined a small startup called Yelp and began a new career in
Tech. Over the past 12 years, I have seen firsthand how communities
organized online can empower local people and improve their lives
offline. I have developed a strong perspective that the world is an
amazing place and technology should focus on inspiring people to put
their phones down and go experience it.
I
am always searching for companies and products that strike this unique
balance, that aim to create connection and moments of joy in the real
world vs. addiction to a screen.
About
a year ago, my wife and I decided to take a break from work and get out
and see the world. We went searching for those moments of joy and
connection to new places, people and experiences.
As
we began to plan our trip, we quickly learned that organizing a year of
globetrotting was going to involve a lot of work. We scrolled endlessly
through search results, tried to identify the signal through the noise
online and read hundreds of travel blogs and click-baity listicles. I
even renewed my library membership so I could download and subsequently
read countless travel guidebooks. For some destinations, however, we had
the opposite problem: Google Maps and Google Reviews were the only game
in town, leaving our trip in the hands of anonymous reviewers with
one-size fits-all recommendations.
I
quickly realized that despite ample innovation since the dawn of the
web, the opportunity to make travel simple and amazing was still sitting
on the horizon. One day, a few months into our trip, I came across Cool
Cousin and I was instantly struck by the possibility of the product. It
made me think… If only I had a friend or two in all the places we
traveled, they could email me an excellent itinerary and if I had
questions or needed a favor they would be there via text to help out.
It
was interesting to see Cool Cousin’s Community creating a new scalable
version of this behavior. This was a simple solution to what had become a
complex problem.
Over
the past year, as we trekked across the globe, I have used the product,
seen the Community grow, got to know the Founders and I recently signed
on as an Advisor to the company. With the launch of their decentralized
community supported by their token CUZ, I am even more excited about
the opportunity ahead.
As
I see it, there are two big challenges that currently face travelers
and subsequently companies in this space. I believe CC’s approach,
company structure and emerging biz model makes them uniquely positioned
to tackle these challenges.
Challenge #1 — Trust
Travelers trust their friends. Travelers have less trust in search results, people they do not know and top 10 lists scattered about the web. CC enables you to find a friend (a Cousin) who is a trusted expert in their city and get their recommendations, itineraries and advice. Simple. 👍
To
provide a deeper layer of trust — a core aspect of the product enables
travelers to connect directly with these locals via messaging. So, not
only can you figure out what sights to see and places to eat, but you
can also message your Cousin and ask what neighborhood to stay in, how
to find tickets to an event and other bits of local knowledge only an
insider would know.
Looking
at this industry as a whole, trust is a massive challenge for companies
in the travel space, one in which they spend countless marketing and
engineering resources to address with their users.
Despite
this, travelers question the authenticity of what they read online, the
sources of that content and the ordering of search results. Many people
have grown weary of companies driven by algorithms and advertising.
It
is no surprise that Cool Cousin is growing during a time when trust in
the large centralized web giants is eroding. There is a clear
opportunity to offer a different solution to travelers that tackles this
challenge in a new way.
To
do this, CC is building a unique decentralized community to help
travelers get back to connecting directly 1:1 with someone they can
trust, who can help them plan a trip they will love.
Challenge #2 — Time
Scrolling through pages of search results, reading hundreds of reviews, flipping through multiple guidebooks, reading questionable travel blogs… this is the current state of tourism.
Scrolling through pages of search results, reading hundreds of reviews, flipping through multiple guidebooks, reading questionable travel blogs… this is the current state of tourism.
Instead,
with Cool Cousin, you can identify a Cousin or two, quickly download
their map of recommendations and fill in the blanks by connecting with
them directly. Travel can be simple again. You can free your time and
free your mind.
On
the other side of the equation, local people who have developed deep
knowledge and love for their city are now able to tap into the massive
demand from travelers for their personal knowledge.. CC has developed a
new market bringing travelers and locals together, that in hindsight
seems so obvious. This is a new, decentralized approach to travel agents
and concierge services that is built upon authenticity, experience and
community. Everyone wins.
When
tackling big challenges, first principles matter. For Cool Cousin, the
magic happens by building a connection between a traveler and a local.
This connection instantly changes the way the traveler views a
destination and opens up a world of new possibilities for their trip.
I
look forward to advising and supporting Cool Cousin as they develop
their business and monetisation strategy in the massive $2.3T travel
industry. There are many exciting opportunities ahead as they build a
new marketplace between travelers and locals, develop partnerships with
existing companies in the travel space, all while ensuring the
community’s values and company’s principles come first.
My personal beliefs are aligned with the famous Tim O’Reilly credo
“Create more value than you capture.” I see this as one of Cool
Cousin’s key competitive advantages. While it will not be easy to
disrupt the entrenched travel industry, I believe that Cool Cousin’s
decentralized approach clearly aligns the interests of travelers with
that of the company and the community. All are on even footing — and
together they have the opportunity to build an important marketplace and
big business, and all will benefit.
So,
why am I excited about Cool Cousin? This is technology and community
coming together to help travelers have amazing travel experiences and
give locals a chance to share and profit from their unique city
knowledge — building bridges to new people, places and cultures. . In a
world too often separated into “us” and “them”, I believe Cool Cousin
can have a positive impact by bringing direct connection between people
back into the world of travel.
If you want to be a part of this movement there are many ways to get involved — download the App, rep your City by becoming a Cousin and learn more about CC’s ICO.
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