ARToken - Decentralized AR VR Ecosystem for 3D Content Exchange
Kind time of the day, my readers. I would like to introduce you today to the world of 3D technologies and the virtual world of objects created by man. The project that I will tell you today will create an entire ecosystem of 3D content on the block infrastructure. This
project is called ARToken by Cappasity and it will become a real
breakthrough in the market and one of the most revolutionary projects of
recent times. It is the implementation of ARToken by Cappasity that will bring the future closer to our lives. But
let's talk about everything in order, namely, how the project will
work, what are its main features, as well as about the Ico project.
What is ARToken?
https://artoken.io
The token sale has been set up by the company Capassity. They're aiming to launch a new decentralized platform for AR/VR content generation. The new platform will allow users to create, rent or sell VR/AR products.
The new ARToken will be used as the main currency on the new platform.
The AR / VR Value Chain
A
value chain is a series of activities which a firm requires to perform
so as to create a valuable offering – product or service for the market.
The AR / VR value chain encompasses four segments:
• Infrastructure
• Tools and Platforms
• Applications and Content
• Users
AR
and VR hardware such as goggles, headsets and mobile interfaces come
under the radar of Infrastructure. SDK and software come under the radar
of tools and platforms. Users are none other than users of content. The
main marketplace players such as gaming, healthcare etc. come under the
ambit of Applications and content. Capassity’s marketplace relies
heavily on this AR / VR value chain.
• Infrastructure
• Tools and Platforms
• Applications and Content
• Users
AR and VR hardware such as goggles, headsets and mobile interfaces come under the radar of Infrastructure. SDK and software come under the radar of tools and platforms. Users are none other than users of content. The main marketplace players such as gaming, healthcare etc. come under the ambit of Applications and content. Capassity’s marketplace relies heavily on this AR / VR value chain.
The AR/VR Market
The rise of
augmented and virtual reality has already been huge, many people believe
it will become more and more popular in the near future. Massive
companies such as Google,Apple and Facebook are all competing to become
leaders in the industry.
Many people believe virtual and augmented reality to be the same but that's not the case:
Many people believe virtual and augmented reality to be the same but that's not the case:
- Virtual reality: VR uses goggles to cover the users whole face and create an illusion that the user is somewhere in a virtual reality.
- Augmented reality: AR doesn't aim to move reality but instead creates digital objects in the real world, allowing the user to be in reality but still interact with virtual objects.
AR saw a big
success with the Pokemon GO game last year which saw a huge amount of
users get involved in the AR scene. Despite recent advances we're still
in the early stages of the technology with major advances expected to
come soon.
The AR/VR market is already expected to be worth a total of $11.4 billion this year, with forecasts from the International Data Corporation showing that they believe it will grow quickly to be worth $215 billion by 2021.
Ofcourse the main market so far has been gaming, however many other industries have taken advantage of the new technology, such as real estate agents using it to 'show' their customers around properties without having to visit.
The AR/VR market is already expected to be worth a total of $11.4 billion this year, with forecasts from the International Data Corporation showing that they believe it will grow quickly to be worth $215 billion by 2021.
Ofcourse the main market so far has been gaming, however many other industries have taken advantage of the new technology, such as real estate agents using it to 'show' their customers around properties without having to visit.
Market Problems
Despite the
market already growing quickly and with major companies producing their
own products there's still major problems in the industry.
Many owners of VR/AR products don't use it regularly, one of the reasons for this is thought to be the lack of content available.
One of the main reasons for the lack of content is that it tends to cost a lot for producers to make which then means that they have to charge a high price for it which often puts customers off of purchasing it.
With the infrastructure for the market growing quickly with so many big companies involved, its important that content generation keeps up to keep the market growing quickly.
There's a few problems in the industry making it difficult for content creators:
Many owners of VR/AR products don't use it regularly, one of the reasons for this is thought to be the lack of content available.
One of the main reasons for the lack of content is that it tends to cost a lot for producers to make which then means that they have to charge a high price for it which often puts customers off of purchasing it.
With the infrastructure for the market growing quickly with so many big companies involved, its important that content generation keeps up to keep the market growing quickly.
There's a few problems in the industry making it difficult for content creators:
- Incompatible platforms: APP developers have to choose a certain platform and often end up stuck with the choice they make. Apple and Facebook currently have a huge rivalry in the market, both have their advantages and disadvantages and app developers have to make a choice on which one to use.
- Low pay: There's a few platforms that are dominating the 3D market. The Royalty rates are generally around 60% on the major players websites. Content makers are often still left to do their own marketing aswell.
- Copyrights: It's far harder to manage copyright in the 3D market compared to the traditional 2D market. Most of the marketplaces are struggling to keep on top of copyright issues.
ARToken platform benefits
The new
platform hopes to solve these issues. It's hoped that the new
decentralized nature of the platform with the help of smart contracts
will help address the copyright issue.
The new ARToken will act as the currency on the platform and aim to reward content creators and users for their contribution.
The new ARToken will act as the currency on the platform and aim to reward content creators and users for their contribution.
How will the new platform work?
The new ARToken
platform will make use of smart contracts to provide a new trustless
platform that aims to solve the issues in the content creation market
for AR/VR.
The new platform will allow users to sell, rent or buy content. There will also be moderators who help to check the content and make sure there's no copyright violations.
The new platform will allow users to sell, rent or buy content. There will also be moderators who help to check the content and make sure there's no copyright violations.
- The platform will ofcourse have a marketplace that allows content creators to upload their products and allow buyers to browse what they're looking to buy. Content creators will be able to upload their content and set a price that they wish to sell it for.
- There will also be a sandbox area that allow developers to view how their content looks on the platform before officially listing it for sale.
- Storage will ofcourse be decentralized. Data storage providers will be able to add their nodes and earn service fees from the marketplace transactions.
Marketplace Revenue
The new ARToken
marketplace will charge a transaction fee. The royalty fee will
initially be set at 90% but can be between 85%-95% depending on the
ratings they receive and if they help to moderate other content on the
platform.
2% of the transaction fee will go to storage fees and the remaining will go to the daily fee. The daily fee will be used to reward senior moderators and offer rewards for important achievements.
2% of the transaction fee will go to storage fees and the remaining will go to the daily fee. The daily fee will be used to reward senior moderators and offer rewards for important achievements.
The ARToken
The new ARToken
will be the currency used to pay for goods on the platform. The new
token will be an ERC-20 token that runs on the Ethereum blockchain and
uses smart contracts.
The ARToken ICO
One of unique
things about AR Token is that it will lead to the creation of ICO which
will directly lead to the Reward Fund. This will directly help to bring
out the Innovation Fund for AR/VR.
10% of the tokens will be given to the creator award and the rest 20% will be stretched out to support the AR/VR. All this is likely to happen after the token sale is finished.
Out of the
tokens available, 70% of the whole will be available for purchase. The
date for the token sale is yet to be announced. The official website,
however, claims the entry of the sale.
Conclusion
Augmented and Virtual Reality is an emerging and innovative market where the quality of the contents is still improving. Cappasity taps into this market through the blockchain technology and provides a platform the AR, VR developers and the users.
Augmented and Virtual Reality is an emerging and innovative market where the quality of the contents is still improving. Cappasity taps into this market through the blockchain technology and provides a platform the AR, VR developers and the users.
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AUTHOR ; meliamel
mybitcointalk ; https://bitcointalk.org/index.
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